Interview: Tejshvi Jain

EventLinked interviews Tejshvi Jain events
EventLinked interviews Tejshvi Jain events insights
Tejshvi Jain
Founding Director of ReReeti

Tejshvi Jain is the Founding Director of ReReeti and an ATSA and NTICVA Fellow. She is passionate about making heritage and culture more accessible. She has been an arts writer, teacher and curator prior to setting up this non-profit organization. Team EventLinked recently had the pleasure of interviewing her and getting to know her perspective on the Events space in India.

 

EL: Please tell us about ReReeti & the Team behind it.
TJ: ReReeti is a Bangalore based not-for-profit organization which works towards revitalizing museums and bringing them closer to and making them more relevant to people. Rereeti conducts events and workshops for museum professionals as well as schools and families to bridge the gap between museums and their audiences.

 

Rereeti works with museums and cultural heritage spaces to observe, evaluate and then provide multiple solutions for audiences as well as museums and staff. Our solutions include audience development, capacity-building programmes focusing on visitor outreach and engagement, digital communications strategies, exhibit interpretation, and creating educational modules for schools and families to highlight museum collections. Our blog is the first in India that specifically addresses Indian museums and Indian museum professionals and facilitates knowledge sharing in this domain.

 

We are a very small team. We prefer to work with experts relevant to the content of the museums we work with. This helps us in generating good content and solutions and keeping our quality standards high. We have a lot of partners with whom we work depending on the requirement of the project. This helps us also in keeping our operational costs low and focus on quality and impact.

 

EL: Please tell us more about the Events conducted by ReReeti.
At ReReeti we realise that museums (the word here means to encompass not only museums but heritage sites and galleries as well) at their core play two roles: firstly, they act as repositories of tangible objects that manifest and best represent our history, culture and abstract ideas; secondly, they act as mediums of learning and actively engage the people they are meant to serve.

ReReeti organizes interactive events for individuals, families, schools and even museum professionals.

Taking this into account we organize events for three segments:

Individuals, families and schools – We curate experiences at museums that are interesting and interactive for the participants. It encourages them to look at the museum spaces more closely with renewed interest and enable them to learn about the collections in a fun way. For instance we hold treasure hunts for which the visitors have to actually go around the museums looking for specific exhibits to answer clues given on their smartphones OR in the handout. It combines the sense of mystery solving as well as discovery. We organize museum walkthroughs which are very different from the guided tours one can get in museums. They are full of interesting and funny trivia and involve the visitors in a greater manner. We also have interesting educational modules for schools and educational institutions to cater to a large number of students at the same time.

 

For individuals – we mentor teens interested in history, culture and heritage.  Designing learning programs within museums and art galleries go beyond being a set of mere educational activities for kids. Learners get hands-on experience with reasoning and analytical skills, research and writing, photography and video, and presentation and oratory skills. This program is offered only once a year.

 

For museum professionals – we facilitate workshops and training programmes covering important aspects of museum management. These sessions too are interactive and highly participatory in nature. Along with sharing best practices in a given area we also collectively try to solve the challenges the participants face in the museums.

 

EL: How has Events, as a medium, helped your organization?
TJ: Hosting Events is a great way of spreading awareness about the organization as well as the cause we support. They provide the much needed nudge to parents, individuals and children toward taking the rich cultural heritage that our museums have to provide and give them an opportunity to marvel at the wonders firsthand instead of browsing through images on the internet.

We have seen a growth in the number of people coming to museums with their children as well as children being more proactive in their wanting to know about the exhibits, their histories and creating art and content by themselves. In fact, we have also hosted birthday parties in the museums at the request of children.

 

EL: What are the guiding principles that you follow while planning an Event?
TJ: We first consider the museums and the collection it houses. The collection dictates the content. Second, but equally important to us, is the purpose the event needs to serve. Are we trying to bring awareness, facilitate knowledge sharing or just entertainment or as is the case most of the times – it’s a combination of any two. Then we look at the kind of audience we are catering to. If it is children and families our experience would have activities that require two different age groups (adult and child). If it is for schools, then the activities need to cater to large peer groups.

 

EL: What are the innovative ways in which you have engaged your target audience at events?
TJ: We firmly believe that learning happens only when it is flowing in both directions instead of just one (from the instructor to the student). Which is why our activities, questions and challenges are open ended with no one right answer. In cases of treasure hunt where there is one answer it is always followed by a statement that helps them to think, wonder or ponder upon.
We encourage our participants to actively engage in the games and activities and enter a creative space through writing stories, small performances, lively discussions and sharing their own take on what they have seen and learnt. We believe in always making it relevant to them and hence show them the connect with contemporary life.

 

EL: What are the challenges/ pain points that you face as an Event Organizer?
TJ: Since we are not event organizer per say the expectations from us too are different. Our challenge areas are ironically the museums themselves. We cannot change the display and hence work with whatever is available. To create excitement within a visually dull space is our greatest challenge.

 

EL: Have you ever raised sponsorship or got strategic partners on board for an event? If yes, how was the process… was it simple or tedious?
TJ: Yes we have a few strategic partners on board but have not actively worked with them. Getting them on board was easy but figuring out how to work and which projects to work on has taken some time.

 

EL: Compared to other media, such as Print, Radio, TV, Online etc., what do you like about Events?
TJ: Events are more organic. They are more tangible for the attendees and give them the kind of first-hand experience that other mediums like print or radio or the web can never provide. And greater learning comes from first-hand experience of the things when the participant or visitor is right there in the middle of the museum learning and discovering things all by themselves.

 

EL: What changes do you wish to see in the Events space in India?
TJ: Would like to see a greater involvement of the central and state governments by providing grants, sponsorships and extensive promotions to good quality events.

Logistics. It would be great if the events did not have to be restricted to the residents of the city alone. Our IMD 17 event had a large number of tourists as well who happened to be in Bangalore at the time. It would be good if such interested people could be given the experience through virtual media in case they are not able to be physically present. Using technology pre, during and post for audience engagement would take event hosting at a different level. It is presently done in small pockets.

 

EL: What is your message for Brands that sponsor and Event Organizers?
TJ: Our message to the event organizers and brands would be to be mindful in their activities. There are limited natural resources and climate change is real and we should endeavor to work towards a sustainable future. It would be great if we could all be conscious towards the social, economic and environmental impact that our events and activities have.

 

EL: EventLinked is an online platform that helps Event Organizers reach out to interested Brands and raise event sponsorship money online. Listing (creating an Event Sponsorship Proposal) is free and the only fee charged to Event Organizers is 2% of the total sponsorship money raised.
What is your take on EventLinked?
TJ: It’s a great concept. Usually we come across platforms which list and publicize events. Connecting brands to find the right marketing opportunity to reach out to and engage the right target audience is very effective use of resources.

EL: Would you ever consider listing an event on EventLinked?
TJ: Yes

 

EL: What is your most memorable moment from an Event and what makes it such?
TJ: There have been many. We get some valuable feedback and comments which encourage us to keep going. The common thread to all is- “they exceeded my expectations” or “it was my first time and I experienced something wonderful which I had not done before”.

 

Tejshvi Jain can be reached at info@rereeti.org.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the organization to which she is affiliated.

Interview: Shabana Feroze

eventlinked advertising event sponsorship interview
EventLinked Advertising Events Interview
Shabana Feroze
Founder & Managing Director,
The Silver Kick Company

Be it for increasing sales, creating brand awareness, launching products or generating leads, an increasing number of ad agencies across the world are now playing the role of strategic partners; advising clients on marketing opportunities to tap. One such ad agency is the Bahrain-based The Silver Kick Company. Team EventLinked (EL) recently had the opportunity to interview Shabana Feroze, the Founder & Managing Director.

 

EL: Please tell us about The Silver Kick Company.
SF: The Silver Kick Company is a Bahrain-based advertising agency that helps clients plan, develop, execute and manage their marketing and social media campaigns.
Whether it’s online or offline, from printing in-store material, to media planning, event management, public relations and CSR, to digital marketing, we manage the full spectrum of marketing activities.
Brand positioning and brand image are hugely significant in today’s era of clutter and mass information. Which is why we believe in getting an in-depth feel of the brand before we formulate and deliver the right message to the target audience.
We are passionate about what we do and believe that with the right marketing and advertising, we can help a brand become more well-known in its niche, and build a strong relationship of brand loyalty with customers.

 

EL: What are the event-related solutions that The Silver Kick Company offers?
SF: We tailor-make and manage all sorts of events for our clients. Blogger events, product launches, summer camps, team-building events, promotional events, supermarket promotions, etc., to name a few. We propose event-related solutions depending on the needs of the clients. If their marketing awareness requirements can be solved by an event, we propose it and customize it to be unique and creative for them.

 

EL: How is the Events industry in Bahrain?
SF: It’s not as active as it can be. Lots of cultural events, seminars and workshops take place continuously, but these are organized by the Ministry of Culture and Tourism, or by other government agencies. Commercial events are few and far in between. This may be because Bahrain is a small country and specialized event management companies are lacking here, as well as resources to do creative events are difficult to find, hence making them expensive. Most brands can be found doing small blogger events from time-to-time, but not medium to big-sized innovative events.

 

EL: Event collaterals aside, do you see ad agencies such as yours adopting a more critical role in advising clients on Event Strategy & Planning? Is it something that is welcomed by clients?
SF: Yes, definitely. Events are a great way to get your message across to the right audience, and as an advertising agency we’d highly recommend an event if it made more sense than other Above The Line marketing and media.

 

EL: Compared to other media, such as Print, Radio, TV etc., what do you like about Events?
SF: The best thing about events is that they can be completely customized to your needs and to your budget. And you can be as creative and innovative with an event as you want. Plus, you can invite exactly the right demographic for your product/ service.

 

EL: What changes do you wish to see in the Events space in Bahrain?
I’d like to see more events, more unique events, and more interactive ones.

 

EL: What is your message for Event Organizers and Brands that sponsor?
SF: Event Organizers, don’t keep repeating the same event at the same venue for the same audience. Do something different!
Sponsors, make sure your brand has relevance to the event you’re sponsoring.

 

EL: EventLinked is an online platform that helps Brands choose from hundreds of detailed event sponsorship proposals and identify right marketing opportunities; ones that are budget-friendly and ensure minimum spillovers.
What is your take on EventLinked?
It is a very clever and useful platform for brand managers who are looking to associate with the right events.

 

EL: Would you consider recommending a platform such as EventLinked to your clients?
Yes, for sure.

 

EL: What is your most memorable moment from an Event and what makes it such?
One of the most memorable moments from an event was during the launch of the new Guerlain perfume, Oud Essentiel, when the spokesperson for it, Princess Esther Kamatari of Burundi, spoke to a few of us about why she loved Bahrain the minute she landed here.

 

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which she is affiliated.

Interview: Sagar Podilapu

eventlinked interview crikscore sponsorship cricket
EventLinked sponsorship cricket app
Sagar Podilapu
Founder, Crikscore

Sagar Podilapu is the Founder of Crikscore – an app that helps record scores of local cricket matches. Prior to Crikscore, he worked as a Software Architect at Cerner Healthcare Systems and as Head of Technology at Wheelstreet Bike rentals. He also founded an education startup called Tutoslive. Incidentally, Team EventLinked (EL) caught up with him last weekend; on the final match day of The 2017 ICC Champions Trophy.

 

EL: Please tell us about Crikscore.
SP: Crikscore is poised to be a cricket match app designed to help players form teams, play in tournaments, book grounds, record scores and track analytics. In short, the app is all for cricket. At present, we are in beta mode capturing the leaderboards at tournaments.

 

EL: How has Events, as a medium, helped your app?
SP: Cricket is a big ticketing event in Bangalore and there are so many tournaments being played every weekend. Our app forayed into the world of Cricket via such tournaments. Putting our learning together, we’ve made Crikscore a true event-oriented app; where people join, play, score, challenge any team or player.

 

EL: What are the challenges you face while attempting to make Crikscore present at preferred Events?
SP: The biggest problem I see here is the discovery of tournaments. We would be happy to be in as many tournaments as possible.
 

EL: What are the innovative ways in which you have engaged your target audience and increased visibility for CrikScore at events?
SP: At one tournament, we used a mic set. We not only announced the real-time score, but also got to recommend spectators to check more on the Crikscore app. That really helped us in getting more eyeballs to the app.

 

EL: Compared to other media, such as Print, Radio, TV, Online etc., what do you like about Events?
SP: Events give me the opportunity to directly interact with the players and explain to them how to use the app. Radio or Print might have more reach but for now we are more into testing the market and app for any enhancements.

 

EL: What changes do you wish to see in the Events space in India/ Bengaluru?
SP: More events have to be organised. More people should come forward to organise these cricket events and then that can help create a better cricketing community, better skills at playing cricket and more.

 

EL: What is your message for Sponsors and Event Organizers?
SP: Crikscore can gather people to events. All we need is a better way to organize it. The better the event, the more footfalls we will have.

 

EL: EventLinked is an online platform that helps Brands choose from hundreds of detailed event sponsorship proposals and identify right marketing opportunities; ones that are budget-friendly and ensure minimum spillovers.
What is your take on EventLinked?
SP: EventLinked helps people in discovering events and do what they like on a weekend. I see it as a good initiative for people like me who are looking for events discovery.

 

EL: Would you consider listing your brand on EventLinked as a potential sponsor/ event partner?
SP: Of course! Currently, Crikscore is sponsoring tournaments with mic sets for announcements and Man of the Match for the final match. We will be looking to sponsor the same for such cricketing events.

 

EL: What is your most memorable moment from an event and what makes it such?
There was a tournament at Charles Grounds and the crowd turned out real good. The matches were interesting and the crowd really liked the app. That made our day; in fact, the entire week!

Sagar Podilapu can be reached via LinkedIn.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which he is affiliated.

Interview: Amol Potnis

Event App Linked Sponsorship Sponsor
Event Linked App Sponsorship
Amol Potnis
Co-founder, Muffin

If you have a sweet tooth for all things app, here’s Muffin – an app that addresses meetup needs; from deciding date, time, and place using polls for your next meetup, discussing via chat, managing expenses to delegating responsibilities, cataloging photos. Know more about the app from our interview with Amol Potnis, one of the Founders.

 

EL: We are aware that you are four friends who form the core team at Muffin. Is this the first startup idea that you all collectively decided to pursue?
AP: Yes.

 

EL: Please tell us about Muffin – the inception, the journey and the vision.
AP: The four of us had just returned from a fun-filled hike planned by Niki. She had got the group together, decided what to do, done lots of research, found deals, talked to businesses, dealt with our idiosyncrasies, helped the group converge on dates & timings, managed expenses and collated all the photos. We realized that hers was quite a mammoth list of to-dos!

Meeting friends is fun, but why did the whole process need to be so chaotic and painful? Initially, we thought only we experienced the problem. When we observed people around us, we realized that it’s the same with everyone except they aren’t aware that it’s a problem. Couldn’t technology help? Right there, we decided to do something about this. And here came the idea of Muffin.

We launched Muffin on Android in September 2016 and on iOS in December 2016 and have got great reviews. The emails we get give us the satisfaction that we are solving a genuine problem.

The vision is clear. When one thinks of a group event, they should think of Muffin. We want friends to go out and have fun. That is where real memories get created. We want to make group plans simple and fun.  Going forward, we will bring events of interest and people with similar interests together.

 

EL: In a span of just 9 months, Muffin has garnered over 25k users and 11k+ events. On Android alone, it has a fantastic 4.6 star rating averaged from 393 users. 
What are the innovative ways in which you have reached out to and engaged your target audience?
AP: To be honest, as a product, Muffin’s genes have an innate viral component. We ran college ambassador programs to roll out Muffin. Then we made the youth aware of Muffin on online platforms where they spend time.

 

EL: We shared your app with a gregarious second-year PU student. This is what he had to say:
“Nice interface. Great ease-of-use. It’s like Meetup.com on an app!”

How true or false is the end statement?
AP: We are glad that the user liked our user experience.

Meetup.com is more of a public platform where one person plans the whole thing and pushes it out to people. Muffin is for closed groups. It helps you with planning and decision-making by using chat, polls and defining responsibilities. It helps you during the event with expense management. You give a destination to your event memories with photos.

Meetup.com and Facebook events are similar to each other as you use these platforms to publicize events, get registrations etc. Muffin helps closed groups with discussions, decisions, task management, money management and photos. Muffin is building capabilities to make required resources available to users.

 

EL: Compared to other media, such as Print, Radio, TV, Online etc., what do you like about Events?
AP: Compared to Print, Radio, and TV, you tend to know the audience better at Events. You can advertise to the right segment.

 

EL: EventLinked is an online platform that helps Brands choose from hundreds of detailed event sponsorship proposals and identify right marketing opportunities; ones that are budget-friendly and ensure minimum spillovers.
What is your take on EventLinked?
AP: Interesting for both the parties. A lot of energy is spent by event organizers in scouting for sponsors and sometimes brands miss opportunities. This looks like an interesting concept.

EL: Would you consider listing Muffin on EventLinked as a potential Event Partner for social-networking events?
AP: Yes with a spin. Groups plan events on Muffin and we know our audience. Brands can give offers to our users.

 

EL: Which is your most memorable moment from the Muffin app journey and what makes it such?
AP: There have been many moments. Every time a user reaches out and tells us how badly they needed Muffin and thanks us for building the app, we feel good. This has happened to us so many times and it keeps us going. One such moment is when a Muffin video was posted on Instagram and people were just tagging friends and talking about how awesome the app is.

 

Amol Potnis can be reached via LinkedIn.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which he is affiliated.

Interview: Shreyas Narayanan Kutty

Event Sponsorship Organizer Community Meetups
Shreyas Narayanan Kutty
Community Manager, HasGeek

Team EventLinked (EL) recently had the pleasure of interviewing Shreyas Narayanan Kutty, a community manager currently residing in Bengaluru, India.
A computer science engineer by education, in his words, he ‘succumbed to the lure of all things social’ and took up community management as a full-time profession. He has been building communities as a volunteer with the Mozilla Foundation for almost 5 years and has been a full-time community manager with Belong (Scrollback) for almost 2 years. Currently, Shreyas manages communities at HasGeek.

EL: Please tell us more about CMX Series Bangalore.
SNK: CMX is a global community for community managers. We recently started CMX Series Bangalore to connect with other community professionals in the city, provide them with tools, resources and most importantly, experiences to succeed as a community manager. This is a platform to share resources and learnings about community management.

 

EL: How has Events, as a medium, helped organizations that you have worked with/ for?
SNK: Events for me was never a medium for marketing. It was always about community and what people wanted. I’ve organized several events in my personal and professional journey. All of these were focussed on providing value to the attendees. I think of an event as an experience to connect with your community on a personal level, especially when you run an online community where people largely interact on forums or mailing lists.

 

EL: What are the challenges/ pain points that you face or have faced as an Event Organizer?
SNK: I’ve faced different challenges with different community events. They’re never the same.

  • When it’s a small or relatively unknown brand/individual conducting an event, although a large number of people register or RSVP for the event, a lot of them don’t turn up and hence planning logistics becomes really hard.
  • When you do knowledge meetups and have the reputation of conducting meetups with good content, finding more people to come talk at your meetups are a problem. It’s usually the same set of speakers, unless the community is huge.
  • When you think you’ve finally managed to solve the first two problems, you realize that you don’t have the ‘right’ crowd at the event.

These are generally some known challenges. Then there are other challenges that are beyond your control like bad weather, countrywide bandh, festivals etc. that happens and people just don’t turn up!

 

EL: Have you ever helped raise sponsorship for an event? If yes, how was the process… was it simple or tedious?
SNK: I’ve raised sponsorships for Makerparty Chennai. I thought it was comparatively easier just because we had big names like Mozilla, Wikimedia, Google etc. involved. But nevertheless, the going back and forth to arrive on some decisions were just time consuming. Everything at a sponsorship level eventually boils down to what their ROIs are.

 

EL: Compared to other media, such as Print, Radio, TV, Online etc., what do you like about Events?
SNK: All the above-mentioned are marketing channels. For me, events were never about marketing. It was about community and what people want. The main difference here is that all these channels involve one-to-many communication – they are your audience. Events allow many-to-many communication – which is your community.

 

EL: What changes do you wish to see in the Events space in India/ Bengaluru?
SNK: I have a dream to see everyone who RSVPs to go to an event, actually turn up at that event. 🙂
On a serious note, it’d be great to see events that add real value to the attendees and are able to map their growth not in terms of number of attendees at their events, but through the journey of their attendees. For example, if I’m organizing a meetup for the JavaScript community, I’d like to eventually see how many attendees of my meetups have grown to become speakers, or maybe got better job opportunities through these meetups.

 

EL: What is your message for Brands that sponsor and Event Organizers?
SNK: I’d like brands to have a clear ROI plan for sponsoring events and convey it to the organizers. This helps set the expectations right for both parties.

Events are really exciting opportunities. However, event organizers should never lose track of their north star – why did they start doing this event?

 

EL: EventLinked is an online platform that helps Event Organizers reach out to interested Brands and raise event sponsorship money online. Listing (creating an Event Sponsorship Proposal) is free and the only fee charged to Event Organizers is 2% of the total sponsorship money raised.
What is your take on EventLinked?
SNK: Looks good.
EL: Would you ever consider listing an event on EventLinked?
SNK: Right now, CMX Bangalore is just 3 months old. Most of our attendees are people who’ve connected with us online because they are managing communities. We hope to grow gradually. But if we reach a stage at which we need to use a platform like EventLinked, I see no reason to not do it.


EL: What is your most memorable moment from an event and what makes it such?
SNK: I was invited to speak at an event in Munnar. The day before my talk, I had the opportunity to attend Daya Bai’s talk which was super inspiring. It wasn’t a normal talk, it was about her journey. Post the talk, I also had the opportunity to interact with her, which went down on my ‘most memorable interactions’ book of life.

Shreyas Narayanan Kutty can be reached on Twitter.
Community managers in and around Bangalore can follow CMX Bangalore on Twitter and Facebook.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which he is affiliated.