Interview: Shabana Feroze

eventlinked advertising event sponsorship interview
EventLinked Advertising Events Interview
Shabana Feroze
Founder & Managing Director,
The Silver Kick Company

Be it for increasing sales, creating brand awareness, launching products or generating leads, an increasing number of ad agencies across the world are now playing the role of strategic partners; advising clients on marketing opportunities to tap. One such ad agency is the Bahrain-based The Silver Kick Company. Team EventLinked (EL) recently had the opportunity to interview Shabana Feroze, the Founder & Managing Director.


EL: Please tell us about The Silver Kick Company.
SF: The Silver Kick Company is a Bahrain-based advertising agency that helps clients plan, develop, execute and manage their marketing and social media campaigns.
Whether it’s online or offline, from printing in-store material, to media planning, event management, public relations and CSR, to digital marketing, we manage the full spectrum of marketing activities.
Brand positioning and brand image are hugely significant in today’s era of clutter and mass information. Which is why we believe in getting an in-depth feel of the brand before we formulate and deliver the right message to the target audience.
We are passionate about what we do and believe that with the right marketing and advertising, we can help a brand become more well-known in its niche, and build a strong relationship of brand loyalty with customers.


EL: What are the event-related solutions that The Silver Kick Company offers?
SF: We tailor-make and manage all sorts of events for our clients. Blogger events, product launches, summer camps, team-building events, promotional events, supermarket promotions, etc., to name a few. We propose event-related solutions depending on the needs of the clients. If their marketing awareness requirements can be solved by an event, we propose it and customize it to be unique and creative for them.


EL: How is the Events industry in Bahrain?
SF: It’s not as active as it can be. Lots of cultural events, seminars and workshops take place continuously, but these are organized by the Ministry of Culture and Tourism, or by other government agencies. Commercial events are few and far in between. This may be because Bahrain is a small country and specialized event management companies are lacking here, as well as resources to do creative events are difficult to find, hence making them expensive. Most brands can be found doing small blogger events from time-to-time, but not medium to big-sized innovative events.


EL: Event collaterals aside, do you see ad agencies such as yours adopting a more critical role in advising clients on Event Strategy & Planning? Is it something that is welcomed by clients?
SF: Yes, definitely. Events are a great way to get your message across to the right audience, and as an advertising agency we’d highly recommend an event if it made more sense than other Above The Line marketing and media.


EL: Compared to other media, such as Print, Radio, TV etc., what do you like about Events?
SF: The best thing about events is that they can be completely customized to your needs and to your budget. And you can be as creative and innovative with an event as you want. Plus, you can invite exactly the right demographic for your product/ service.


EL: What changes do you wish to see in the Events space in Bahrain?
I’d like to see more events, more unique events, and more interactive ones.


EL: What is your message for Event Organizers and Brands that sponsor?
SF: Event Organizers, don’t keep repeating the same event at the same venue for the same audience. Do something different!
Sponsors, make sure your brand has relevance to the event you’re sponsoring.


EL: EventLinked is an online platform that helps Brands choose from hundreds of detailed event sponsorship proposals and identify right marketing opportunities; ones that are budget-friendly and ensure minimum spillovers.
What is your take on EventLinked?
It is a very clever and useful platform for brand managers who are looking to associate with the right events.


EL: Would you consider recommending a platform such as EventLinked to your clients?
Yes, for sure.


EL: What is your most memorable moment from an Event and what makes it such?
One of the most memorable moments from an event was during the launch of the new Guerlain perfume, Oud Essentiel, when the spokesperson for it, Princess Esther Kamatari of Burundi, spoke to a few of us about why she loved Bahrain the minute she landed here.


Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which she is affiliated.