Interview: Sagar Podilapu

eventlinked interview crikscore sponsorship cricket
EventLinked sponsorship cricket app
Sagar Podilapu
Founder, Crikscore

Sagar Podilapu is the Founder of Crikscore – an app that helps record scores of local cricket matches. Prior to Crikscore, he worked as a Software Architect at Cerner Healthcare Systems and as Head of Technology at Wheelstreet Bike rentals. He also founded an education startup called Tutoslive. Incidentally, Team EventLinked (EL) caught up with him last weekend; on the final match day of The 2017 ICC Champions Trophy.

 

EL: Please tell us about Crikscore.
SP: Crikscore is poised to be a cricket match app designed to help players form teams, play in tournaments, book grounds, record scores and track analytics. In short, the app is all for cricket. At present, we are in beta mode capturing the leaderboards at tournaments.

 

EL: How has Events, as a medium, helped your app?
SP: Cricket is a big ticketing event in Bangalore and there are so many tournaments being played every weekend. Our app forayed into the world of Cricket via such tournaments. Putting our learning together, we’ve made Crikscore a true event-oriented app; where people join, play, score, challenge any team or player.

 

EL: What are the challenges you face while attempting to make Crikscore present at preferred Events?
SP: The biggest problem I see here is the discovery of tournaments. We would be happy to be in as many tournaments as possible.
 

EL: What are the innovative ways in which you have engaged your target audience and increased visibility for CrikScore at events?
SP: At one tournament, we used a mic set. We not only announced the real-time score, but also got to recommend spectators to check more on the Crikscore app. That really helped us in getting more eyeballs to the app.

 

EL: Compared to other media, such as Print, Radio, TV, Online etc., what do you like about Events?
SP: Events give me the opportunity to directly interact with the players and explain to them how to use the app. Radio or Print might have more reach but for now we are more into testing the market and app for any enhancements.

 

EL: What changes do you wish to see in the Events space in India/ Bengaluru?
SP: More events have to be organised. More people should come forward to organise these cricket events and then that can help create a better cricketing community, better skills at playing cricket and more.

 

EL: What is your message for Sponsors and Event Organizers?
SP: Crikscore can gather people to events. All we need is a better way to organize it. The better the event, the more footfalls we will have.

 

EL: EventLinked is an online platform that helps Brands choose from hundreds of detailed event sponsorship proposals and identify right marketing opportunities; ones that are budget-friendly and ensure minimum spillovers.
What is your take on EventLinked?
SP: EventLinked helps people in discovering events and do what they like on a weekend. I see it as a good initiative for people like me who are looking for events discovery.

 

EL: Would you consider listing your brand on EventLinked as a potential sponsor/ event partner?
SP: Of course! Currently, Crikscore is sponsoring tournaments with mic sets for announcements and Man of the Match for the final match. We will be looking to sponsor the same for such cricketing events.

 

EL: What is your most memorable moment from an event and what makes it such?
There was a tournament at Charles Grounds and the crowd turned out real good. The matches were interesting and the crowd really liked the app. That made our day; in fact, the entire week!

Sagar Podilapu can be reached via LinkedIn.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which he is affiliated.

Interview: Amol Potnis

Event App Linked Sponsorship Sponsor
Event Linked App Sponsorship
Amol Potnis
Co-founder, Muffin

If you have a sweet tooth for all things app, here’s Muffin – an app that addresses meetup needs; from deciding date, time, and place using polls for your next meetup, discussing via chat, managing expenses to delegating responsibilities, cataloging photos. Know more about the app from our interview with Amol Potnis, one of the Founders.

 

EL: We are aware that you are four friends who form the core team at Muffin. Is this the first startup idea that you all collectively decided to pursue?
AP: Yes.

 

EL: Please tell us about Muffin – the inception, the journey and the vision.
AP: The four of us had just returned from a fun-filled hike planned by Niki. She had got the group together, decided what to do, done lots of research, found deals, talked to businesses, dealt with our idiosyncrasies, helped the group converge on dates & timings, managed expenses and collated all the photos. We realized that hers was quite a mammoth list of to-dos!

Meeting friends is fun, but why did the whole process need to be so chaotic and painful? Initially, we thought only we experienced the problem. When we observed people around us, we realized that it’s the same with everyone except they aren’t aware that it’s a problem. Couldn’t technology help? Right there, we decided to do something about this. And here came the idea of Muffin.

We launched Muffin on Android in September 2016 and on iOS in December 2016 and have got great reviews. The emails we get give us the satisfaction that we are solving a genuine problem.

The vision is clear. When one thinks of a group event, they should think of Muffin. We want friends to go out and have fun. That is where real memories get created. We want to make group plans simple and fun.  Going forward, we will bring events of interest and people with similar interests together.

 

EL: In a span of just 9 months, Muffin has garnered over 25k users and 11k+ events. On Android alone, it has a fantastic 4.6 star rating averaged from 393 users. 
What are the innovative ways in which you have reached out to and engaged your target audience?
AP: To be honest, as a product, Muffin’s genes have an innate viral component. We ran college ambassador programs to roll out Muffin. Then we made the youth aware of Muffin on online platforms where they spend time.

 

EL: We shared your app with a gregarious second-year PU student. This is what he had to say:
“Nice interface. Great ease-of-use. It’s like Meetup.com on an app!”

How true or false is the end statement?
AP: We are glad that the user liked our user experience.

Meetup.com is more of a public platform where one person plans the whole thing and pushes it out to people. Muffin is for closed groups. It helps you with planning and decision-making by using chat, polls and defining responsibilities. It helps you during the event with expense management. You give a destination to your event memories with photos.

Meetup.com and Facebook events are similar to each other as you use these platforms to publicize events, get registrations etc. Muffin helps closed groups with discussions, decisions, task management, money management and photos. Muffin is building capabilities to make required resources available to users.

 

EL: Compared to other media, such as Print, Radio, TV, Online etc., what do you like about Events?
AP: Compared to Print, Radio, and TV, you tend to know the audience better at Events. You can advertise to the right segment.

 

EL: EventLinked is an online platform that helps Brands choose from hundreds of detailed event sponsorship proposals and identify right marketing opportunities; ones that are budget-friendly and ensure minimum spillovers.
What is your take on EventLinked?
AP: Interesting for both the parties. A lot of energy is spent by event organizers in scouting for sponsors and sometimes brands miss opportunities. This looks like an interesting concept.

EL: Would you consider listing Muffin on EventLinked as a potential Event Partner for social-networking events?
AP: Yes with a spin. Groups plan events on Muffin and we know our audience. Brands can give offers to our users.

 

EL: Which is your most memorable moment from the Muffin app journey and what makes it such?
AP: There have been many moments. Every time a user reaches out and tells us how badly they needed Muffin and thanks us for building the app, we feel good. This has happened to us so many times and it keeps us going. One such moment is when a Muffin video was posted on Instagram and people were just tagging friends and talking about how awesome the app is.

 

Amol Potnis can be reached via LinkedIn.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which he is affiliated.

Interview: Reshma Krishnamurthy

Event Linked Sponsorship Interview
Event Linked Interview with Reshma Krishnamurthy
Reshma Krishnamurthy
Founder, Mums and Stories

Reshma Krishnamurthy is an independent writer, blogger and a storyteller. She is also the founder of a community-driven platform called ‘Mums and Stories’. Following is her interview with Team EventLinked (EL).

 

EL: Please tell us about your startup ‘Mums and Stories’.
RK: Mums and Stories is a community driven platform where we seek to connect, inspire and engage with our audience. We take pride in being one of the first to bring out curated experiences for mums and kids. We are a small startup focusing on two verticals at present:

We publish true stories on www.mumsandstories.com, our publishing platform.
Over 200 stories are published after detailed interactions on email, telecons and face to face meetings. Many of our stories have been re-published on select platforms after permission.
Right from stay at home mums to entrepreneurs, mums with physical disabilities to mums who are bloggers, athletes, writers, chefs, singers… acid attack fighters becoming mums, successful individuals talking on their journeys and paying a tribute to their mums or mums with children having special needs, our stories have been highly varied, interesting and inspiring.

We also organize events for mothers and children.
Like our stories, our events have been varied too. We have organized Story book picnics, games for children, festival specials, Bloggers meet, Hug a Tree campaign, Workshop for parents of teenagers to handle the adolescent years, dance and fitness events and Mum Talks.

 

EL: How has Events, as a medium, helped users of Mums and Stories?
RK: Events have been a direct medium of expression and interaction with our audience. It has surely helped us connect and create a sustainable form where we are able to bring new interesting stories and experiences.

 

EL: What are the challenges/ pain points that you face as an event organizer?
RK: The success of a particular event depends on a lot of factors and many times these are not really in your hands. We have organized free and constantly organize multitude of experiences for children and mums, of which some events are ticketed too.
Sometimes the timing of the event or the lack of interest of the audience for highly insightful events can make the organizer feel low about it. Yet one should remember that continuous efforts are required to build a sustained audience. So it is not recommended to give up or go low key on initiatives. The key factor is continuity.
Sometimes one tries to introduce a new concept and it may not work with the audience. We have learnt a few hard lessons too and now we try and ensure we are capable to gauge the pulse of the audience as to whether they might like it or not. It is not easy and we are still learning, even after 21 events.

 

EL: Compared to other media, such as Print, Radio, TV etc., what do you like about Events?
RK: Obviously the feedback is instant and you know whether you have connected with those who were present at the event. Print, Radio,Television or even Online takes time to give you feedback on whether it did work for your audience or not.

 

EL: What changes do you wish to see in the Events space in India/ Bengaluru?
RK: Bangalore is one of those few cities that encourages offbeat events or events for a closed group of even 5 members. More event spaces will come up and event organizers will bring innovative events to set a benchmark in keeping their quality standards.

 

EL: We noticed brands such as SIP Abacus and Motherhood feature in a few of your events. How did you go about getting Mums and Stories associated with them? Was the process simple or tedious?
RK: As long as you are able to offer value to the brands that associate with you, it is possible to get into collaborations, partnerships or sponsorship. It isn’t easy to get an associated brand to sponsor or partner with you. It surely takes creative minds to eye that special segment so that brands can relate to your organization, event or reach the target audience. We are in the journey of being that special brand for mums and children and it is still a long way ahead.

 

EL: What is your message for Brands that sponsor?
RK: Sponsorship encourages organizers to go that extra mile in bringing the best of the curated experience. I would say – corporates or organizations need to look at events as a viable mode of connecting with their target audience and it can be something which can be explored and custom made according to your needs of the brand requirements. So along with print, online, radio or any other form of advertising, do consider events as interesting mode that can help you reach out to your audience.

 

EL: EventLinked is an online platform that helps Event Organizers reach out to interested Brands and raise event sponsorship money online.

What is your take on EventLinked?
RK: It is a good platform for event organizers to list their audience, however it will help the organizers only when they are able to get the audience through such mediums.
EL: Would you consider listing your event on EventLinked?
RK: For a large scale event, for which we require sponsorship, yes we could consider featuring and trying our hand in making it successful.

 

EL: What is your most memorable moment from an event and what makes it such?
RK: We organize a curated event initiative called Mum Talks. It has been of special interest as we bring interesting and inspiring moms to talk to a live audience. We are looking for sponsorship to help us bring more editions of Mum Talks. We have organized two of them and such events make us believe we are different and we will try harder to work this out. We are hopeful on making Mum Talks a niche concept and we do know we can scale up faster with sponsorship for such events.

 

Reshma Krishnamurthy can be reached via LinkedIn.
Know more about Mums and Stories here: www.mumsandstories.comwww.facebook.com/mumsandstories

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which she is affiliated.

Interview: Prasad Ranadive

EventLinked Interview with Prasad Ranadive
EventLinked Echo Blog Interview
Prasad Ranadive
Founder & Director, Adsurf Media

Today, we’re in conversation with Prasad Ranadive – Founder & Director, Adsurf Media. He is a serial entrepreneur with a digital bent of mind; always trying to make a difference in whatever he does. Following are questions asked to him by Team EventLinked (EL) along with his responses:

 

EL: As a founder of a startup, which is your go-to medium to reach out to your target audience and why?
PR: More often than not, it’s a personal visit that breaks the ice and clinches the deal, but the second best has to be networking forums like events.

 

EL: What is your take on Events as a medium?
PR: It’s a great medium to showcase your product with a one-on-one discussion with your target audience.

 

EL: In what way do you think Events can help startups such as yours?
PR: They can help in reaching out to your potential clients and also establishing yourself as an evangelist and a thought leader.

 

EL: What changes do you wish to see in the Events industry?
PR: The industry needs to be more result oriented rather than just forget and sleep after the event.

 

EL: What is your message for Event Organizers?
PR: Get more creative in involving the stakeholders and improving the ROI for the event.

 

EL: Of all the events that you have attended in personal and professional capacity, which is your favourite event and why?
PR: Ad:Tech and Tech Crunch because of the value addition it offers to your knowledge base, making your experience richer.

 

EL: What is your take on EventLinked?
PR: EventLinked has a huge potential to fill the gap and live upto the expectations of the industry.

 

Prasad Ranadive can be reached via LinkedIn.

Please note: the opinions expressed in this interview are those of the respondent and do not reflect the views of the company to which he is affiliated.